Intel’s integrated graphics solutions have paved the way for extensive VP8 and VP9 encoding solutions, starting from the Kabylake like of processors, and having open source projects such as FFmpeg adapt these optimizations and hardware accelerations is a clear step in the right direction. And coupled with extensive hardware decoding support on modern consumer devices in a wide range of deployments, it is imperative that vendors continue investing time and resources to ensure a smooth transition to the likes of VP9.
In due time, this vision will come to fruition, as more members join this noble effort to a world dominated by loyalty-free codecs that will outperform patent-encumbered coding standards over time.Īn interim solution, as a stop-gap measure, would be to continue investing in forward-looking codecs such as VP9, whose viability is proven by its’ adoption by major industry player such as Netflix and Google’s Youtube streaming service. However, hardware acceleration for these future codecs remains limited, presenting a significant challenge in encoding and distribution as it requires significant processing power and end-user devices that support the codecs natively. In this age and time where patents and loyalties on coding standards have threatened their adoption on streaming platforms due to patent pools such as the HEVC advance, organizations such as the Alliance for Open Media (AOM) have risen up to the task of creating a free, loyalty-free line of advanced codecs such as AOMedia Video 1 codec, among others that will follow it over time.
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